The world’s biggest technical writing certification just became the most current, too.
TWB Technical Content Writing will include = Technical Writing + Structured Writing + Interactive Video Demos + Gamification + Infographics + Whitepapers
TWB Certifications have become the world’s largest technical writing certifications across all formal and vocational education. In India IT giants and MNCs alike have recognised the high value and job-readiness we provide. But as the definition of technical writing explodes into a dizzying array of choices, it’s only fair that our Certifications reflect that changing environment.
Eight years ago, Technical Writing was a game-changing career choice and with over 10,000 TWB Technical Writing Certified professionals, both individuals and corporate employees, TWB became the largest certifying authority in the world. TWB Technical Writing Certifications are the de-facto standard for placements in the IT, BPM, R&D, hi-tech manufacturing, life-sciences & energy industries across technology content types.
Today, tech writing has evolved into a multi-hundred-million dollar industry called Technical Content and very different from the generic social content. Generic content is everything from Facebook posts about your new haircut, to a blog about your favourite kind of music, to a video you made of your besties. But that kind of Content is easy, breezy, and FREE?
What we teach you is Content that helps businesses. The kind of Content IT giants like Microsoft and IBM hire for. And popular companies like Facebook and Google. And Indian leaders like TCS and Infosys.
Tech Content is a career on such a fast track, that in just the past year, the demand for certified people has grown by 320%!
Last year, IT companies spent $ 1,500 million on creating Content ranging from videos and infographics, to technical documentation and user manuals. This year, the same businesses are increasing Content spends by 21%.
Which is why the benchmark TWB Associate Certification in Technical Writing now takes the form of the TWB Associate Certification in Technology Content Writing.
The certification program teaches you how create and edit a wide variety of tech content for Technical, Marketing, and Education – leading to careers in exciting next-generation streams like Marketing, Learning & Development, Corporate Communications, Digital, and more.
In addition to using a suite of authoring tools, technical editing, design and workflow, audience analysis, information design & the technical documentation methodology, technical content developers will also learn:
Structured Writing: This provides the critical skill of creating content in logical chunks from a variety of complex ideas.
In addition to different software, computing, Internet and Networking modules, they will also learn:
Authoring in XML: This provides them with the essential industry authoring and information management tool to all candidates taking them to the very cutting edge of authoring.
To create technical and learning content effectively, in addition to creating User Manuals & Demos, they will also learn:
Instructional Design: All leading technology companies invest heavily in training, and upskilling their employees. This training is moving to a digital form, to cut costs, suit varied learning styles, and provide a richer learning experience. Instructional Design is that methos
Interactive Videos: Candidates will learn how to make a demo for a software or a hardware product through videos they interact with.
Gamification of content: Gamification — the conversion of learning material into some sort of game with scripts, role play and animation — is at the absolute cutting edge of training today, for its very high level of engagement.
To create marketing and business content they will learn:
ebooks, technology blogs: Candidates will learn how to create flip books and other e-book formats that companies use to disseminate knowledge about their technology
Infographics: Data visualisation enters a whole new level with infographics, where an entire process or flow is mapped out visually and attractively. Today, you’ll see infographics in everything from business magazine articles, to presentations, to videos.
Whitepapers & Case studies: Complex technical ideas and their success depends on being able to share them with prospects. Few people know how to make a great white-paper. We teach you how.
Animated & Interactive video: With increased bandwidth, and higher speeds, videos are easier to access than ever. They make for exciting, highly involving content. Whether animation or live action, ‘explainer’ or walkthrough, regular or interactive — video is one of the best ways to communicate your message.
Effective presentations: Presentations have moved away from endless boring PowerPoint slides, to slick storytelling tools that provide a video-like experience. To structure, write, and design an engaging presentation is an invaluable skill in today’s business environment.
TWB Certification in Technology Content Writing will allow TWB alumni to fill a wide variety of roles in the industry. They work with Strategy and Research teams for market analytics, market entry strategy support, and primary and secondary market research; with Technical Content teams for technology papers, tech evangelism and marketing collateral; with Product Engineering teams for technology documentation, as well as training development and interaction design.
TWB Education is the leader in India in independent high-value education leading to employment with over 9 Certifications, and 1 Post Graduate program all of which are the industry standard. With over 10,000 TWB Alumni placed pr trained in over 500 MNCs including Accenture, Alcatel-Lucent, Cognizant, Convergys, Huawei, IBM, NetApp, Oracle, SAP, TCS and Wipro, TWB Education is the undisputed leader in IT, KPO, Research, Consulting and Hi-Tech Manufacturing industries. Included in TWB’s training offerings is corporate training, with 150+ titles on offer, supported by 100+ webinars and workshops.
Companies hire at an average salary of ₹ 4 lacs p.a. and a salary range of ₹ 3.5 – ₹ 8 lacs p.a. More than 500 MNCs including Accenture, Alcatel-Lucent, Cognizant, Convergys, Huawei, IBM, NetApp, Oracle, SAP, TCS, Fidelity, ANZ and Wipro hire from the TWB Certification programs or provide these to their employees. Any graduate from any discipline including BA, BCom, BE/ BTech and MBA graduates will find the same high rate of placements.
TWB Education has received wide recognition from CNBC, Mint, Economic Times, The Hindu, BusinessWorld, and many other publications that acknowledge TWB Education’s leadership. Earlier Business India named TWB as a Niche Company to watch out for. TWB Education has been India Today Aspire’s top pick, mentioned by Career360 in Top 10 Careers in India, Top 12 Careers Beyond MBA, and Top 25 Diplomas in India.
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