TWB Certification in Digital Marketing
For the first time in India, there is a certification program that helps one get a good grasp on the concepts underlying Integrated Digital Marketing. The TWB Certification in Digital+Social+Content Marketing integrates learning on Engagement Planning, Social Media Marketing, Search Engine Optimisation, and Content creation.
TWB Certifications are the leading certifications for high-value professional opportunities, 97% direct placements are a testament to that fact. TWB has successfully placed over 5000 students with companies such as IBM, Cisco, Sasken, NetApp, EMC, Accenture, Unisys, and Dell, to name a few.
The Digital Marketing program from TWB is the first step to a flourishing career in Digital Marketing.
Why Digital Marketing?
That’s where the business is because that’s where the customer is. Its the largest marketplace. 3+ billion people use the Internet. The most powerful business run on the Internet. To have customers find goods and services from a company the company needs to reach out to the customer. Just like they did with advertising companies in the good old times. To have this reach a company needs marketers – but instead of the ad world using traditional print and TV now the media is digital. The marketing message is still relevant but now its a 2 way engagement. Social media helps with the engagement. Marketers need to build communities. On Facebook, LinkedIn, Google+. Need to optimize content for Google. Buy media and sell adverts online. And create the content that creates engagements.
This is also what you learn with the TWB Certification for Digital+Social+Content Marketing